Wednesday 14 May 2008

Fast food main targets are ...

The fast food industries main target isn’t adults, their main targets are teens and toddlers. In advertisements that industries use to promote their fast food they usually have songs and toys that they would give out to children if they were to buy the meal. Some industries would even build playgrounds inside so the kids can play and eat at the same time.

Studies have showed that fast food industries have targeted toddlers because they have showed their commercials mostly on Nickelodeon channels, Disney channels and on shows such as the Sesame Street. These are shows that kids these days watch most often today. They picked that time to broadcast their commercials so they can send messages out to children “linking that eating fast food can bring you fun and happiness.”

Overall I do think that fast food industries main targets are focused on children because even my niece that is only two and a half knows that McDonald taste good and always want to eat it whenever we pass by McDonald. She would always recognize the big yellow M in McDonald and tell me to go in and get her some fries and she would always want the meal because she wants the toy too. If I don’t, she would get all mad and start crying saying I want to eat it. Sometimes I would just get the fries and leave.

Resource links
http://www.foodfacts.info/blog/2006/10/fast-food-ads-target-toddlers.html
http://www.slymarketing.com/2008/03/fast-food-giants-target-kids-with-marketing/
http://calorielab.com/news/wp-images/post-images/plastic-fast-food-toys.jpg
http://farm1.static.flickr.com/45/188297063_8f0ec03a2c.jpg

No comments: